Gotta admit, I’m disappointed. I was looking forward to today’s post because I had lots of thoughts on it, only to discover that the etymology I’d been using for my chosen word was … not exactly wrong, but sure missing a whole lot of nuance, which means the topic is going to be completely different.Continue reading “Word spotlight: Discipline”
Category Archives: word spotlight
Word spotlight: Brand
Today’s word is one I think about a lot. It’s a ubiquitous word, so common in business parlance that it’s become common in everyday parlance as well. Who doesn’t know the link between brand and marketing? For someone going into a business, any business, branding is vitally important. Branding is how a business can quicklyContinue reading “Word spotlight: Brand”
Word spotlight: Deserve
A day late for blog, but not a dollar short, because there’s more to heaven and earth than monetary value, etc. Now that I’ve successfully butchered at least two well-known phrases, I might actually shift blogging to Fridays, since end-of-week musing seems to be working slightly better than semi-midweek marketing work. And if I’m diligent,Continue reading “Word spotlight: Deserve”
Aurichalcum Publishing 